Knowledge Transfer in Tourism Education: A Case of Tourism Marketing
نویسندگان
چکیده
Knowledge dissemination among tourism stakeholders is vital to the overall development of tourism. Yet, this topic has been under-investigated in past tourism literature. Taking the courses on tourism marketing as an example, this study examined what and how knowledge is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (Shannon, 1948), the current study analyzed 43 tourism marketing syllabi to identify the senders and receivers of knowledge, knowledge being conveyed in the classroom, channels of communication between educators and students, and feedback of communication received from students. It is suggested that the study may help tourism scholars gain state-of-the-art knowledge of the content and formats of tourism marketing courses and facilitate knowledge dissemination in the tourism domain.
منابع مشابه
Providing a model of education in e-business in the field of health tourism in Iran
1. Introduction Tourism is one of the most important industries to stabilize financial revenues worldwide (1). The use of tourism capacities to develop the financial issues of countries has led to extensive efforts by countries to develop tourism, which has paved the way for the development of tourism infrastructure (2). The tourism industry as an invisible export, if well planned and managed, ...
متن کاملGolf Coaches Use Tacit Knowledge to Improve Transfer Performance: Understanding the Mediating Role of Transfer Capacity in Golf Coaching
Background. Golf is relatively new in China, and overall playing skills are low. Although golf coaches are vital in improving golf skills, their teaching skills are underdeveloped. Objectives. This study aims to explore how the coach’s tacit knowledge affects the transfer performance by exploring the factors that affect the teaching ability of Chinese golf coaches. It aims to improve the teach...
متن کاملQualitative Examination of Health Tourism and Its Challenges
Introduction: Health tourism refers to travel for the use of services that improve or promote the physical or psychological health of an individual in a location apart from their place of residence lasting over 24 hours. Health tourism provides a sizeable share of revenues derived from the health sector in some countries. The high potential for health tourism in Iran, especiall...
متن کاملFeasibility Studies Regarding Tourism Development Using Systematic Approach in Margin of Rural Areas of Mighan Desert of Arak
Strategic tourism planning is being considered as a way of rural development. It further is a response to Globalization and rural reconstruction. Tourism development requiers systematic comperhensive approach. Rural settlements located in margin of desert area of Mighan, despite of their varied tourism potentials, are very deprived and distressed. The major objective of this study is to investi...
متن کاملProposing a Model of Co-Creative Participation in Tourism Market
Objective There is a growing interest in the customers’ innovation in the realm of tourism studies. In the new global business ecosystem where individuals, organizations, governments and economy work together as an integrated network, we need a new innovation model. The model should be set at a level in which internal, external, cooperative and co-creative ideas can converge to create organiza...
متن کامل